Munich was the destination of the Easy Walk Experience®, which was present at Outdoor by ISPO, the largest outdoor fair in Europe. In this event, there was the joviality of the brand’s sporting dancers who, after attending ISPO Munich in February, returned to German territory to position the brand internationally.
Recognized as a masterpiece of minimalist design that combines comfort and state-of-the-art technology into an exclusive, fun and sophisticated product, Easy Walk Experience was present at Outdoor by ISPO along with 1,018 exhibitors from 35 countries.
The brand took its four editions of Lolitas to this event: Standard edition, with Basic collection and Hive collection, Art Knows no Borders and Diamond edition, created with Swarovski crystals.
Briefly, a brand-new Lolitas edition is about to be presented to the market: a partnership with the British artist Julie Edmunds. In other words, the new collection titled “Artist Edition” will be officially released in September, during the next MICAM edition.
After winning the International Design Award (IDA) and winning its second international honor with the ITSLIQUID AWARD, there were more than enough reasons to celebrate the Lolitas in Europe’s biggest outdoor products trade show.
At last but not least, the Easy Walk Experience team has spent four days to network with new customers and partners in an event that received about 3 million visitors, oriented to the modern consumer, who likes to be in perfect harmony with nature and a step forward in trends fashionable.
ABOUT THE BRAND:
Easy Walk Experience is an attitude towards life. It means making the most of every moment, feeling free and not give up anything. Think about modern women, who become more active every day and have a full and dynamic lifestyle, it combines modernity and comfort to create Lolitas. The brand is associated with an active lifestyle and centered on values such as creativity, exclusivity, freedom, energy, versatility, attitude, comfort, elegance.
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