The Portuguese footwear brand Easy Walk Experience has been internationally recognized with the European Product Design Award™, attributed by The Farmani Group, in the Lifestyle and Travel/Footwear category. The award was created to recognize and reward designers with the most innovative and creative creations, with the ability to design products that improve people’s daily lives.
The European Design Award™ recognizes the most innovative ideas in different areas and is also designed to promote products that solve problems, facilitate or simply add a little more joy to people’s lives.
The evaluation process of participation in this award is based on different criteria adapted to the new technical, social, economic and ecological demands of the market, including innovation, aesthetics, functionality, ergonomics, durability, impact, utility, environmental impact, massive production capacity, and reputation.
The award that recognizes the most innovative creations with the ability to improve people´s daily lives is given to the Easy Walk Experience®
In the case of the Easy Walk Experience sports ballerinas, the distinction has been for comfort, refinement, and minimalist design, characteristics for which they are already known.
With a weight of only 124 grams, these shoes inspire the feet to walk, based on an exclusive technology designed to correctly support the arch of the foot, distributing the pressure and resting points.
Designed and produced entirely in Portugal, inspired by the femininity of a ballerina, they are the perfect allies: they are light, fit in any travel bag and are very easy to wash.
With the four editions of Lolitas: Standard edition, Hive collection, Art Knows no Borders and Diamond edition, created with Swarovski® crystals, Arcopedico is preparing to launch a new model in collaboration with artist Julie Edmunds.
The collection, called “Artist Edition”, will be officially presented in the next edition of the MICAM, in September.
Thanks to the national production, the Portuguese footwear is a leader in Europe
Promoted by The Farmani Group, a company whose mission is to discover and promote talents in various artistic areas, the Silver Award of The European Product Design Award™ was awarded to Easy Walk Experience in the Lifestyle and Travel/Footwear category.
In parallel, the company promotes the Prix de la Photographie in Paris, the London International Creative Awards, the Annual Lucie Awards for Photography and the IDA—International Design Award, which the brand has already won in 2017.
ABOUT THE BRAND:
Easy Walk Experience is an attitude towards life. It means making the most of every moment, feeling free and not give up anything. Think about modern women, who become more active every day and have a full and dynamic lifestyle, it combines modernity and comfort to create Lolitas. The brand is associated with an active lifestyle and centered on values such as creativity, exclusivity, freedom, energy, versatility, attitude, comfort, elegance.
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