Nowadays, marketing and branding have become integral for the success of a lifestyle brand, specifically when it comes to footwear brands. This year will bring new trends and marketing strategies into the scenario that will considerably influence market growth. Easy Walk Experience‘s editors have listed a few predictions on this matter. Find out what to expect for footwear retail in 2019!
Local designs will dominate markets in 2019
As we have seen over the last 2 months of 2018, designs that appeal to the local (regional) senses would dominate the Indian markets. Consumers around the world have clearly highlighted that luxury isn’t synonymous with flashy Italian names anymore.
Street Fashion mixed with luxury style and vice versa
The luxury footwear labels have figured out through 2018 experiences that comfort matters as much if not more than luxury. It is no wonder that companies such as Skechers have been strongly committed to the production of flashy and fashion-forward footwear street footwear mixed with a bit of luxury feel, although the great emphasis is placed on comfort.
Content marketing is still the king
Since the most recent Google’s ‘Penguin’ update, content has become the strongest tool of online marketing. It’s estimated that 2-3% of revenue would be spent just on valuable content creation. That’s why most luxury footwear brands will focus on more relatable content, always focused on their audience point of view. Something that engages them in a meaningful way, in addition to visually satisfying the customers as well.
“According to Statista, the overall revenue in the footwear market will reach USD 16,980 million in 2018, with a CAGR of 10.1% between 2018 and 2021.”
Increase in branding spends
Most of the international brands have been spending huge money on branding and awareness. This year will witness a ferocious competition in the footwear industry and – guess what?! – those brands that have innovative marketing and branding strategies will win the battle.
Customer service on the spotlight
During this year, companies across the world are expected to go full circle in guaranteeing fantastic customer experience and engagement. E-commerce will continue being the leader in this domain and with new market players, the customer-centric approach will evolve bigger and bigger. So, be prepared!
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